executive producer & creative marketer
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Luka Dončić Foundation "Inside Youth Basketball"

Luka Dončić Foundation
Inside Youth Basketball

Luka Doncic Foundation
Inside Youth Basketball

To launch the Luka Dončić Foundation, we led a six-month research initiative exploring youth basketball ecosystems across the U.S. and the Balkans. The insights shaped the Foundation’s mission and programming, culminating in a global launch campaign across digital and social platforms.


 

‘Everything it Takes’ is an intimate docuseries that charts the journey of Slovenia's national basketball team, as they navigate the trials and triumphs of their pursuit for FIBA World Cup glory. Through the lens of competition, we explore the sacrifices, perseverance, and ceaseless determination required to honor one's nation on the world's biggest stage.

Blending cinematic storytelling with bite-sized episodes, ‘Everything It Takes’ brings a new level of depth and intimacy to mobile audiences, providing a uniquely immersive window into international basketball competition.

With episodes that clock in at no more than 60 seconds each, our aim is to push the boundaries of storytelling within the constraints of social media, paving the way for the next generation of documentary consumption.

“Everything It Takes” follows the Slovenian national team as they compete around the world, starting in Slovenia then playing games in Spain, Japan, and finally The Philippines.

Our dedicated crew meticulously tracked their progress, crafting an almost real-time series, with episodes released within a remarkable 24-hour window.

This series emerged from a close collaboration with the Basketball Federation of Slovenia and FIBA, granting our team exclusive access to document the journey of an underdog team striving for greatness.


Role —

Executive Producer

Results —

  • 28M+ total views across social media

Press —

Awards —

  • 2023 Ciclope Festival - Ideas / Film (60 Seconds and Under) - Finalist

 

Credits —

Director:
Andy Madeleine

Production Company: 77X
Chief Executive Officer: Lara Beth Seager
Chief Creative Officer: Chris Eyerman
Executive Producers: Luka Dončić, Lara Beth Seager, Ashley Hsieh, Chris Eyerman
Art Director / Editor: David Maxwell

Production Company: Even / Odd Studio & Entity Films
Head of Production:
Taylor Feltner
Producers: Gaj Cresnik, Monika Janjilović 
Director of Photographer: Drew Dawson 
Camera Assistant: Charlie Howard, Alex Delay
Lead Editors: Sebastjan Kravcar, Zoey Peck 
Colorist: Jared Rosenthal 
Assistant Editor: Aristides Zamora 
Sound: Miha Rudolf, Dean Stojčić
Post Producer: Carla Steinberg