executive producer & creative marketer
childLine.gif

Childline "First Step"

Childline “First Step”

NSPCC x ChildLine
”First Step”

A challenging animated piece meant to address a very serious subject.


 

This project was a difficult one considering the subject matter. ChildLine is a UK-based, confidential, free, 24-hour counseling service for children and young people under the age of 19. ChildLine helps with a number of concerning issues, one of which is unfortunately sexual abuse.

For this project, YCN Studio approached BUCK to craft an animated piece that would encourage young people who have experienced sexual abuse to get in contact with ChildLine and talk through their experiences. We wanted to show a conversation happening between a survivor and volunteer but not use voice over or depict specific characters, so that the conversation would feel as universal as possible.

 

Awards —

  • ADC Award - Silver - Motion Animation

  • Lovie Awards - Gold - Animation

  • Bass Awards - Gold - Best Explanatory Video


Credits —

Directed by
BUCK

Production Company: BUCK
Executive Creative Director:
Ryan Honey
Executive Producer:
Maurie Enochson
Producer:
Ashley Hsieh
Creative Director:
Joshua Harvey
Associate Creative Director:
Joe Mullen
Designers:
Joshua Harvey, Joe Mullen, Gunnar Pettersson
2D Animators:
Laura Yilmaz, Kendra Ryan, Gunnar Pettersson, Claudio Salas, Matt Everton,
Thierno Bah, Ege Soyuer, Zach Eastburg, Oliver Dead, Moses Journey
3D Artists:
Yates Holley, Alex Dingfelder, Matt Everton
Compositors: Claudio Salas, Alex Dingfelder, Oliver Dead

Music and Sound Design: Antfood

Agency: YCN Studio Agency
Creative Director: Alex Ostrowski
Agency Creative Producer: Ally Carter
Copywriter: Alex Ostrowski

Client: NSPCC / ChildLine